[IDENTITY SYSTEM] + REDESIGN FALL 2012
by: d.m. anderson
It is that time again: identity system redesign time. (Cue the sarcastic yay’s now). To support the logo redesign (check here) project I just had to design a branding system to support it, right?
Actually, designing identity system pose a unique challenge for me. I am constantly battling consistency vs. boring. Keeping within low-cost parameters all the while keeping it “high brow.” To make matters worse, I am designing this for myself. Unlike many designers (according to those I’ve met), I absolutely hate designing for myself. Nothing is perfect. It is all wrong. I cannot say whether or not it represents me in a manner I am pleased with, etc., etc. I can do this for someone else like a pro. Well – I am one. However, for me, I cannot just seem to make anything work . . . Or anything that satisfies me.
Below are two early concepts I developed for an identity system supporting the the new logo design. I am considering both of these pretty early and unrefined. They keep seem to be missing the mark on wowing me. And when it comes to my own identity system, if I am wowed, I believe others certainly will be. More time to be spent at the drawing board, I guess. Take a look at the pieces below and tell me what you think.
Concept One: This iteration represents one of my early ideas pulling direct inspiration from the logo design itself. It’s about simply displaying the new logo. Bright. Bold. Clean. Simple. Three business cards are here, all featuring the same back. Each design is the same layout, however boldly displays the colors founds in the logo/symbol design.
Concept Two: This iteration takes the design further taking the principles of the logo (raw, unrefined design, natural) and expresses this through the geometric wave in the bottom of the corner. This furthers the geometric expression as well as adds some kinetics to the overall design. The business cards keep with the clipping of the corner, but the back now takes on a new layout with the adaption of a gray background from the logotype, while this design features multiple backs featuring macro shots of the logo/symbol design.
Thoughts? Feedback would greatly be appreciated. More concepts soon to come.
Designed using Adobe Illustrator